Introduction

In our mission to make commerce better for everyone at eTruZoo, we collect and use information about you, our

  • merchants using eTruZoo to power your business

  • customers who shop at a ETruZoo-powered business

  • partners who develop apps for merchants to use, build stores on behalf of merchants, refer potential entrepreneurs to ETruZoo, or otherwise help merchants operate or improve their ETruZoo-powered business

  • users of ETruZoo apps and services like Shop or Shop Pay

  • visitors to eTruZoo’s websites, or anyone contacting eTruZoo support

This Privacy Policy will help you better understand how we collect, use, and share your personal information. If we change our privacy practices, we may update this privacy policy. If any changes are significant, we will let you know (for example, through the ETruZoo admin or by email).

Your information belongs to you

    We carefully analyze what types of information we need to provide our services, and we try to limit the information we collect to only what we really need. Where possible, we delete or anonymize this information when we no longer need it. When building and improving our products, our engineers work closely with our privacy and security teams to build with privacy in mind. In all of this work our guiding principle is that your information belongs to you, and we aim to only use your information to your benefit.

We protect your information from others

If a third party requests your personal information, we will refuse to share it unless you give us permission or we are legally required. When we are legally required to share your personal information, we will tell you in advance, unless we are legally forbidden.

    We help merchants and partners meet their privacy obligations

    Many of the merchants and partners using eTruZoo do not have the benefit of a dedicated privacy team, and it is important to us to help them meet their privacy obligations. To do this, we try to build our products and services so they can easily be used in a privacy-friendly way. We also provide detailed FAQs, documentation and whitepapers covering the most important privacy topics, and respond to privacy-related questions we receive.

      Why we process your information

    We generally process your information when we need to do so to fulfill a contractual obligation (for example, to process your subscription payments to use the eTruZoo platform), or where we or someone we work with needs to use your personal information for a reason related to their business (for example, to provide you with a service). European law calls these reasons “legitimate interests.” These “legitimate interests” include.

    • answering questions or providing other types of support

    • helping merchants find and use apps through our app store

    • providing and improving our products and services

    • providing reporting and analytics

    • testing out features or additional services

    • assisting with marketing, advertising, or other communications

    We only process personal information for these “legitimate interests” after considering the potential risks to your privacy—for example, by providing clear transparency into our privacy practices, offering you control over your personal information where appropriate, limiting the information we keep, limiting what we do with your information, who we send your information to, how long we keep your information, or the technical measures we use to protect your information. One of the ways in which we are able to help merchants using eTruZoo is by using techniques like “machine learning” (European law refers to this as “automated decision-making”) to help us improve our services. When we use machine learning, we either: (1) still have a human being involved in the process (and so are not fully automated); or (2) use machine learning in ways that don’t have significant privacy implications (for example, reordering how apps might appear when you visit the app store). .

    Your rights over your information

    Your rights over your information We believe you should be able to access and control your personal information no matter where you live. Depending on how you use eTruZoo, you may have the right to request access to, correct, amend, delete, port to another service provider, restrict, or object to certain uses of your personal information (for example, direct marketing). We will not charge you more or provide you with a different level of service if you exercise any of these rights. If you buy something from a eTruZoo-powered store and wish to exercise these rights over information about your purchase, you need to directly contact the merchant you interacted with. We are only a processor on their behalf, and cannot decide how to process their information. As such, we can only forward your request to them to allow them to respond. We will of course help our merchants to fulfill these requests by giving them the tools to do so and by answering their questions. Please note that if you send us a request relating to your personal information, we have to make sure that it is you before we can respond. In order to do so, we may ask to see documentation verifying your identity, which we will discard after verification. If you would like to designate an authorized agent to exercise your rights for you, please email us from the email address we have on file for you. If you email us from a different email address, we cannot determine if the request is coming from you and will not be able to accommodate your request. In your email, please include the name and email address of your authorized agent. If you are not happy with our response to a request, you can contact us to resolve the issue. You also have the right to contact your local data protection or privacy authority at any time. Finally, because there is no common understanding about what a “Do Not Track” signal is supposed to mean, we don’t respond to those signals in any particular way. .

    Where we send your information

    We are a USA company, but we work with and process data about individuals across the world. To operate our business, we may send your personal information outside of your state, province, or country, including to the United States. This data may be subject to the laws of the countries where we send it. When we send your information across borders, we take steps to protect your information, and we try to only send your information to countries that have strong data protection laws.

    Transfers outside of Europe and Switzerland

    If you are in Europe or Switzerland, your personal information is controlled by our Irish affiliate, eTruZoo International Ltd. Your information is then sent to other eTruZoo locations and to service providers who may be located in other regions, including Canada (where we are based) and the United States. When we send your personal information outside of Europe, we do so in accordance with European law. If you are in Europe or Switzerland, when we send your personal information to Canada it is protected under Canadian law, which the European Commission has found will adequately protect your information. If we then send this personal information outside of USA (for example, when we send this information to our Subprocessors), this information is protected by contractual commitments that are comparable to those provided in Standard Contractual Clauses. Finally, while we do what we can to protect your information, we may at times be legally required to disclose your personal information (for example, if we receive a valid court order). For information about how we respond to such orders, please review our Guidelines for Legal Requests.

    How we protect your information

    Our teams work tirelessly to protect your information, and to ensure the security and integrity of our platform. We also have independent auditors assess the security of our data storage and systems that process financial information. However, we all know that no method of transmission over the Internet, and method of electronic storage, can be 100% secure. This means we cannot guarantee the absolute security of your personal information. You can find more information about our security measures at https://www.eTruZoo.com/security.

    How we use “cookies” and other tracking technologies

    We use cookies and similar tracking technologies on our website and when providing our services. For more information about how we use these technologies, including a list of other companies that place cookies on our sites, a list of cookies that we place when we power a merchant’s store, and an explanation of how you can opt out of certain types of cookies, please see our Cookie Policy.

    Usage Data

    We may also collect information that your browser sends whenever you visit our Service or when you access the Service by or through a mobile device ("Usage Data").

    This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

    When you access the Service with a mobile device, this Usage Data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

    Tracking & Cookies Data

    We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information.

    Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyse our Service.

    You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

    Examples of Cookies we use:

    Transfer of Data

    Your information, including Personal Data, may be transferred to - and maintained on - computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

    If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.

    Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

    Caravan to Midnight Inc will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of your data and other personal information.

    Disclosure of Data

    Legal Requirements

    eTruZoo may disclose your Personal Data in the good faith belief that such action is necessary to:

    • To comply with a legal obligation
    • To protect and defend the rights or property of eTruZoo
    • To prevent or investigate possible wrongdoing in connection with the Service
    • To protect the personal safety of users of the Service or the public
    • To protect against legal liability

    Security of Data

    The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

    Our Policy on "Do Not Track" Signals under the California Online Protection Act (CalOPPA)

    We do not support Do Not Track ("DNT"). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

    You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

    Service Providers

    We may employ third party companies and individuals to facilitate our Service ("Service Providers"), provide the Service on our behalf, perform Service-related services or assist us in analysing how our Service is used.

    These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

    Payments

    We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).

    We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

    The payment processors we work with are:

    • Apple Store In-App Payments

    Their Privacy Policy can be viewed at https://www.apple.com/legal/privacy/en-ww/

    • Google Play In-App Payments

    Their Privacy Policy can be viewed at https://www.google.com/policies/privacy/

    • authorize.net

    Their Privacy Policy can be viewed at https://www.authorize.net/en-anz/about-us/privacy.html

    • PayPal / Braintree

    Their Privacy Policy can be viewed at https://www.paypal.com/webapps/mpp/ua/privacy-full

    Links to Other Sites

    Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

    We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

    Children's Privacy

    Our Service does not address anyone under the age of 18 ("Children").

    We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

    Changes to This Privacy Policy

    We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

    We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy.

    You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

    Contact Us

    If you have any questions about this Privacy Policy, Please visit our website:

    Visit etruzoo.com/contact

    Or reach us By email:- support@etruzoo.com